Importance of a website for small businesses

One of the most Interesting and surprising things when you look at small and medium businesses how many business owners don’t have a website. According to Clutch (2016) 54% of small businesses have a online presence in 2016 and 46 percent do not have a website.Every business owner would know how important a website for their businesses. Many Businesses have lived or died for all of time without having web presence, so why should that change now? An online presence or website can help a small business in many different ways, any businesses don’t have a website is missing out on one of the greatest powerful marketing tools available for their businesses. Even if some people don’t buy your product and services on Internet they are still going to research it online so having a web site is making an opportunity for people to learn about your business.

website statisctics from businesses

Small and medium business enterprises are any business with less than 250 employees. According to Rhodes (2016), there are 5.4 million SME’s in the United Kingdom in 2016.Which is 99% of the total businesses in UK. From these 99% businesses 96% of them are micro businesses too. Moreover there are 371 thousands small and medium enterprises in East Midlands. (Rhodes, 2016)

  • One in five of the micro businesses in UK earning less than £50,000.
  • There are more than 23,500 micro businesses making a turnover of more than 1 million in UK.
  • The small and medium businesses average turnover in UK £703,419.
  • London leads the way with more than 400,000 micro businesses, accounting for 18% of the ULK total.
  • Followed by the South East and East of England who have 38 and 38 micro businesses for every 1,000 people respectively.

(Martin, 2014)


Business website Statistics in UK

According to the Office for National Statistics (2017) 50.1% of UK businesses have a website. 97% of the largest businesses with 250 to 1,000 or more employees had a website, while 80.6% of businesses (10 to 49 employees) had a website. But less than half (46.4%) of the micro-enterprises did so. Since 2014 there has been a slight increase of 2.6 percentage points in the proportion of all businesses with a website. (ONS, 2017)

  • UK companies say that customer service is the most important skill required for real-time social engagement.
  • Of the 4.8m small businesses in the UK, nearly a quarter (23%) earns over £1,000 per annum through connecting with consumers on social platforms.
  • 5% of 18-24 year-olds have dealt with a brand through social media. 27.4% of the 55+ age group have also dealt with a brand through social media. (Econsultancy, 2017).


Customer behaviour – online services

Customer service is as important as quality of website (Liu and Guo, 2008).

According to Hermes (2000), 72 per cent of online consumers revealed that customer service is a major factor in online shopping satisfaction. (Wang et al., 2005)

SMEs website statistics

  • 97% consumers search online for product and services – 70% compared the prices or read the reviews.
  • 88% have been influenced by an online review – 91% visited a store because of an online experience.
  • 37% use the Internet to find a store at least once a month. (Score Org., 2017)






























1.5 Businesses by size in UK











1.6 Businesses by Region

























1.7 Business shares in 2016









































One thought on “Importance of a website for small businesses”

Comments are closed.