SEO- Search Engine Optimisation

Oden (2012) states that optimising the website and promoting contents based on customer’s interests, will conduct them to a purchase and makes the most out of the SEO best practice.

A good SEO copywriting does not read a list of keyword, rather than balances keyword usage with creative writing that attract to the visitors, thus inspiring action. A designer should consider difference between these general SEO copywriting Recommendations: Use the most effective keyword at the beginning of the title tags, in sub page titles, H texts, body text and image alt tags in combination with attracting relevant keyword links and titles from other websites so that the pages search engine rank will go up. (Oden, 2012)

Google has decreased the number of organic blue links displayed as the result of a search from 10 to 8.5, on average. (Searchmetrics, 2016)

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Local SEO Guide, 2016)

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